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Native advertising is the integration of marketing content with a website or service in such a way that it blends in with the rest of the material presented in terms of its content, format, style or placement. Native advertising involves the use of editorial communications within paid advertising space. However instead of using a traditional banner advertisement, the advertiser’s message is put forward through editorial content that is clearly labelled but adapted to suit the flow of the website. Native advertising is integrated into its surrounding platform so it does not distract the receiver. Instead it should contribute with content that the user is already interested in.
Native advertising is an effective way of reaching out and engaging with a larger audience and establishing your own brand. Native ads are more engaging than banners.