Problem Client: affiliate marketer Product: revitalizing daytime cream Goal: receive purchases at minimum possible price Solution Preparation Multiple creatives creation Multiple landings creation Targeting Choosing most relevant SSPs (Google Doubleclick) Gender targeting Geotargeting (USA, areas possible for delivery) Targeting by beauty and cosmetics websites and apps Traffic sources sampling Setting up traffic sampling Blocking non-performing sources Setting up optimization

Read More

Problem Client: affiliate marketer Product: Amazon Music Unlimited Goal: get sign ups for minimum possible price Solution Targeting SSPs (Google Doubleclick) Geotargeting (USA) Targeting by similar music apps and websites Traffic sources sampling Setting up traffic sampling Blocking non-performing sources Setting up optimization rules to get desired cost per conversion. Choosing maximum acceptable price per sign up for campaigns

Read More

Problem Client: affiliate marketer Product: online mass multiplayer game Goal: get installs at minimum possible price Solution Targeting Choosing most relevant Native SSPs (Google ADX, MoPub, MGID, TripleLift, LiveRail, Clickganic) WhiteBlack lists and IP lists OS, Device, Carrier and Connection Type targeting Audience segment (anime/manga and naruto apps users) Making multiple relevant creatives Traffic sources sampling Setting up traffic

Read More

Problem Client: affiliate marketer Product: Android application Goal: get installs for minimum possible price Solution Targeting SSPs (MoPub, Nexage, Epom, Mads, AirPush, AtomX Inappertising, KDS Media, Adsiduous, Streamlyn, Sovrn Display, Advangelists) Device targeting (Android) Geotargeting (USA, Western Europe) Targeting by Minecraft websites and look-a-like apps Traffic sources sampling Setting up traffic sampling Blocking non-performing sources Setting up optimization rules

Read More