Problem Client: affiliate manager Product: mobile music app Goal: get installs for minimum price Solution Targeting SSP (Google Doubleclick, MoPub) Device targeting (iOS) Geotargeting (USA) Targeting by relevant websites and look-a-like apps Traffic sources sampling Setting up traffic sampling Blocking non-performing sources Setting up optimization rules to get desired cost per conversion. Choosing maximum acceptable price per install for
Read MoreProblem Client: affiliate manager Product: mobile massively multiplayer game with in-game purchases Goal: get installs for minimum possible price Solution Targeting Choosing most relevant SSP (MoPub, Nexage, Epom, Mads, AirPush, AtomX Inappertising, KDS Media, Adsiduous, Streamlyn, Sovrn Display, Advangelists) Device targeting (Android) Geotargeting (USA) Targeting by relevant websites and look-a-like apps Traffic sources sampling Setting up traffic sampling Blocking
Read MoreProblem Client: affiliate manager, JamCity Product: mobile game app Goal: get installs for minimum price Solution Targeting SSP (Google Doubleclick, MoPub) Device targeting (iOS) Geotargeting (USA) Targeting by relevant websites and look-a-like apps Traffic sources sampling Setting up traffic sampling Blocking non-performing sources Setting up optimization rules to get desired cost per conversion. Choosing maximum acceptable price per install
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