Spotify App Installs


Client: affiliate manager
Product: mobile music app
Goal: get installs for minimum price


  1. Targeting
  • SSP (Google Doubleclick, MoPub)
  • Device targeting (iOS)
  • Geotargeting (USA)
  • Targeting by relevant websites and look-a-like apps
  1. Traffic sources sampling
  • Setting up traffic sampling
  • Blocking non-performing sources
  1. Setting up optimization rules to get desired cost per conversion. Choosing maximum acceptable price per install for campaigns auto optimization.
  2. Reporting monitoring and additional tuning.


  • 181% ROI
  • Project Details

  • Date September 18, 2020
  • Client
  • Category installs,
  • Share