Naruto Online CPA-offer

Problem

Solution

1. Targeting
   • Choosing most relevant Native SSPs (Google ADX, MoPub, MGID, TripleLift, LiveRail, Clickganic)
   • WhiteBlack lists and IP lists
   • OS, Device, Carrier and Connection Type targeting
   • Audience segment (anime/manga and naruto apps users)
2. Making multiple relevant creatives
3. Traffic sources sampling
   • Setting up traffic sampling
   • Testing all relevant sources and blocking those, that don’t deliver enough clicks
4. Optimization
   • Creatives performance check
   • GEO performance check
   • Additional tuning

Outcome

• 157% offer ROI
• $3624 revenue