Cookie Jam Installs

Problem

Solution

1. Targeting

• SSP (Google Doubleclick, MoPub)
• Device targeting (iOS)
• Geotargeting (USA)
• Targeting by relevant websites and look-a-like apps

2. Traffic sources sampling

• Setting up traffic sampling
• Blocking non-performing sources

3. Setting up optimization rules to get desired cost per conversion. Choosing maximum acceptable price per install for campaigns auto optimization.
4. Reporting monitoring and additional tuning.

Outcome

• 170% ROI
• 5692 installs