$11 leads for ico presale
Case
Client: Blockchain-Tech Company
Goal: ICO presale leads
Cost per lead: $11
Tech company ICO presale campaign case study. Company ran out of leads from Facebook and Adwords, so they began looking for other channels.
Solution
- Push-notification advertising
- Targeting
- Tier 1 countries, Worldwide
- Creatives
- 15 creatives made
- CPC: $0.16
- Monitoring and additional tuning.
- User segments testing.
Outcome
- Clicks: 209 388
- Spent: $34 098
- Conversions: 3 098
- Cost per conversion: $11
Zool Ad Network push notifications delivered decent lead generation effect and performed as good as Google AdWords and Facebook Ads. The customer was satisfied with the result and continued using the platform.
Project Details
- Date August 2, 2017
- Client
- Category blockchain,
- Share
